{"id":10684,"date":"2025-02-01T22:28:06","date_gmt":"2025-02-01T22:28:06","guid":{"rendered":"https:\/\/franchisemore.com\/?page_id=10684"},"modified":"2025-02-02T18:49:52","modified_gmt":"2025-02-02T18:49:52","slug":"anlasmanin-simetrisi","status":"publish","type":"page","link":"https:\/\/franchisemore.com\/index.php\/franchise-alanlara\/franchise-anlasmasi-nasil-olmali\/anlasmanin-simetrisi\/","title":{"rendered":"Anla\u015fman\u0131n simetrisi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FRANCHISE ANLA\u015eMASININ DENGES\u0130N\u0130 &#8220;S\u0130METR\u0130 TEST\u0130&#8221; G\u00d6STER\u0130R<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise anla\u015fmalar\u0131 temelde \u201c<strong>asimetrik<\/strong>\u201dtir, franchise verenin&nbsp;<strong>haklar\u0131n\u0131<\/strong>, franchise alan\u0131n&nbsp;<strong>y\u00fck\u00fcml\u00fcl\u00fcklerini<\/strong>&nbsp;s\u0131ralar. Anla\u015fman\u0131n iyisi&nbsp;<strong>markay\u0131<\/strong>&nbsp;korur, k\u00f6t\u00fcs\u00fc franchise vereni korur. Baz\u0131 franchise verenler kendi kazanc\u0131n\u0131 garantiye al\u0131p riski franchise alana y\u00fckl\u00fcyor. Baz\u0131lar\u0131 ise para kazand\u0131rmay\u0131 ve dengeli payla\u015fmay\u0131 beceriyor. Markalar\u0131n\u0131 gelece\u011fe ta\u015f\u0131yanlar ikinciler olacak, h\u0131zl\u0131 b\u00fcy\u00fcyecek, kal\u0131c\u0131 olacaklar. Franchise zinciri y\u00f6netmek, asl\u0131nda&nbsp;<strong>ili\u015fki y\u00f6netmektir<\/strong>. Franchise alanlarla, t\u00fcketicilerle, tedarik\u00e7ilerle, yani anla\u015fman\u0131n g\u00f6r\u00fcnen ve g\u00f6r\u00fcnmeyen taraflar\u0131yla ili\u015fkiyi iyi y\u00f6neten ba\u015far\u0131l\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Simetri testi<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise konusunda geni\u015f deneyime sahip F&amp;M franchise anla\u015fmalar\u0131n\u0131n dengesini \u00f6l\u00e7en \u00f6zg\u00fcn bir y\u00f6ntem olarak Simetri Testini geli\u015ftirdi. Anla\u015fma h\u00fck\u00fcmleri, ekleri, tedarik \u015fartlar\u0131, kira ko\u015fullar\u0131 bir b\u00fct\u00fcn olarak&nbsp;dikkatle inceleniyor, i\u00e7erdi\u011fi hususlara g\u00f6re simetri puan\u0131 veriliyor. Simetri testinde a\u015fa\u011f\u0131daki ba\u015fl\u0131klar alt\u0131nda yanlar\u0131nda yazan kriterler de\u011ferlendiriliyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marka ve sistem<\/strong>&nbsp;konusunda markan\u0131n korunmas\u0131, sistemin korunmas\u0131, el kitab\u0131, e\u011fitim, denetim<\/li>\n\n\n\n<li><strong>B\u00f6lge ve yer<\/strong>&nbsp;konusunda kira ko\u015fullar\u0131, b\u00f6lge korumas\u0131, b\u00fcy\u00fckl\u00fc\u011f\u00fc, da\u011f\u0131l\u0131m\u0131, yerin kiras\u0131<\/li>\n\n\n\n<li><strong>Yat\u0131r\u0131m ve karl\u0131l\u0131k<\/strong>&nbsp;konusunda yat\u0131r\u0131m, \u00f6demeler, temin kaynaklar\u0131, tedarik\u00e7i destekleri, sat\u0131\u015f fiyatlar\u0131<\/li>\n\n\n\n<li><strong>Sat\u0131\u015f ve tan\u0131t\u0131m<\/strong>&nbsp;konusunda reklam fonu, a\u00e7\u0131l\u0131\u015f kampanyas\u0131, yerel tan\u0131t\u0131m, sat\u0131\u015f kotas\u0131<\/li>\n\n\n\n<li><strong>Devir ve fesih<\/strong>&nbsp;konusunda s\u00fcre, devir hakk\u0131, fesih nedenleri, fesih sornas\u0131, anla\u015fma s\u00fcresi, rekabet k\u0131s\u0131tlamas\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Puanlama<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her kriter i\u00e7in markay\u0131, franchise vereni, franchise alan\u0131 koruyan h\u00fck\u00fcmler g\u00f6r\u00fcl\u00fcyor, puanlan\u0131yor. Anla\u015fmada a\u00e7\u0131k\u00e7a yazmayan hususlar, eklerine veya tedarik \u015fartlar\u0131na bakarak, sistemi kullanan franchise alanlara sorarak bulunuyor. Franchsie vereni, markay\u0131, franchise alan\u0131 koruyan durumlar\u0131n say\u0131s\u0131&nbsp;toplanarak anla\u015fman\u0131n simetrisi \u00f6l\u00e7\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toplam&nbsp;<strong>23 kriter<\/strong>&nbsp;var. Markay\u0131 koruyan durumlar 23\u00b4e kadar \u00e7\u0131kabilir. Ama franchise vereni ve alan\u0131 koruyan durumlar birbirinin kar\u015f\u0131t\u0131 oldu\u011fundan,&nbsp;toplam\u0131 en \u00e7ok 23 olabilir.&nbsp;0-3 puan \u201c<strong>YOK<\/strong>\u201d, 4-7 puan \u201c<strong>ZAYIF<\/strong>\u201d, 8-11 puan \u201c<strong>ORTA<\/strong>\u201d, 12-15 puan \u201c<strong>\u0130Y\u0130<\/strong>\u201d, 16-19 puan \u201c<strong>\u00c7OK<\/strong>\u201d, 20-23 puan \u201c<strong>TAM<\/strong>\u201d olarak adland\u0131r\u0131l\u0131yor.&nbsp;\u00d6rne\u011fin FV=17, M=13, FA=6 puansa, o anla\u015fma markay\u0131 \u201corta\u201d, franchise vereni \u201c\u00e7ok\u201d, franchise alan\u0131 \u201czay\u0131f\u201d koruyor \u015feklinde yorumlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Karar<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir anla\u015fmada&nbsp;<strong>simetri olmal\u0131d\u0131r<\/strong>. Markay\u0131 koruyan puanlar fazla, FA ve FV yi koruyan puanlar dengeli olmal\u0131d\u0131r. Anla\u015fma markay\u0131 de\u011fil de franchise vereni koruyorsa asimetriktir.&nbsp;Manavdan domates al\u0131rken g\u00f6sterdi\u011fi \u00f6zeni franchise al\u0131rken g\u00f6stermeyenlere s\u00f6z\u00fcm\u00fcz yok. Anla\u015fmas\u0131n\u0131n simetrisini \u00f6l\u00e7t\u00fcrmek isteyenler F&amp;M temsilcilerine ba\u015fvurabilir. Franchise veren asimetrik anla\u015fmas\u0131nda \u0131srar ediyorsa &#8220;ne yapal\u0131m adet buymu\u015f&#8221; diyenler, sorun ya\u015fay\u0131p her\u015feylerini kaybettiklerinde kimseyi su\u00e7lamas\u0131nlar. F&amp;M olarak \u00f6nerimiz, franchise al\u0131rken&nbsp;franchise verenin niyetine ve i\u015fin karl\u0131l\u0131\u011f\u0131na bakman\u0131z. Niyet ve karl\u0131l\u0131k iyi g\u00f6r\u00fcn\u00fcyorsa&nbsp;<strong>biraz<\/strong>&nbsp;asimetriyi kabul edin. Franchise verenin i\u00e7y\u00fcz\u00fcn\u00fc&nbsp;tan\u0131m\u0131yorsan\u0131z veya i\u015fin karl\u0131l\u011f\u0131&nbsp;garanti gibi g\u00f6r\u00fcnm\u00fcyorsa asimetrik anla\u015fmayla&nbsp;franchise&nbsp;<strong>almay\u0131n<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchise &amp; More olarak ony\u0131llar i\u00e7inde biriken deneyimlerimizi payla\u015fmak i\u00e7in anla\u015fmalar\u0131 de\u011ferlendiren \u00f6zg\u00fcn bir y\u00f6ntem&nbsp;<strong>Simetri Testi<\/strong>&nbsp;geli\u015ftirdik.<\/li>\n\n\n\n<li>Franchise almadan&nbsp;<strong>\u00f6nce<\/strong>&nbsp;sorun ya\u015famamak i\u00e7in&nbsp;<strong>F&amp;M temsilcilerine<\/strong>&nbsp;gelerek anla\u015fman\u0131z\u0131 incelemesini ve de\u011ferlendirmesini isteyebilir, dengeli olmayan anla\u015fmalar\u0131 yapmazs\u0131n\u0131z.<\/li>\n\n\n\n<li>Franchise ald\u0131ktan&nbsp;<strong>sonra<\/strong>&nbsp;sorun ya\u015farsan\u0131z&nbsp;<strong>F&amp;M hukuk dan\u0131\u015fmanlar\u0131na<\/strong>&nbsp;gelerek anla\u015fman\u0131n aleyhinize silah gibi kullan\u0131lmas\u0131n\u0131 \u00f6nleyebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchise sistemi b\u00fcy\u00fck markalar yaratan, i\u00e7indekilere bir\u00e7ok avantaj sa\u011flayan, ama bir o kadar da zor y\u00fcr\u00fct\u00fclen, girift&nbsp;<strong>dengeler<\/strong>&nbsp;\u00fczerine oturan bir ili\u015fki. \u0130li\u015fkinin temeli kar\u015f\u0131l\u0131kl\u0131 yarar sa\u011flamaya dayan\u0131r. \u0130yi uyguland\u0131\u011f\u0131nda \u00e7ok&nbsp;<strong>yarar<\/strong>&nbsp;sa\u011flar, bilin\u00e7siz uyguland\u0131\u011f\u0131nda veya k\u00f6t\u00fcye kullan\u0131ld\u0131\u011f\u0131nda \u00e7ok&nbsp;<strong>zarar<\/strong>&nbsp;ettirir. Marka y\u00f6netmek d\u00fckkan y\u00f6netmeye benzemez, herkes beceremez. Her iyi perakendeci iiyi franchise veren olamaz, zaten bir\u00e7o\u011fu denemez bile, &#8220;\u015fubemiz yoktur&#8221; yazar ve i\u015fine odaklan\u0131r.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>FRANCHISE ANLA\u015eMASININ DENGES\u0130N\u0130 &#8220;S\u0130METR\u0130 TEST\u0130&#8221; G\u00d6STER\u0130R Franchise anla\u015fmalar\u0131 temelde \u201casimetrik\u201dtir, franchise verenin&nbsp;haklar\u0131n\u0131, franchise alan\u0131n&nbsp;y\u00fck\u00fcml\u00fcl\u00fcklerini&nbsp;s\u0131ralar. Anla\u015fman\u0131n iyisi&nbsp;markay\u0131&nbsp;korur, k\u00f6t\u00fcs\u00fc franchise vereni korur. Baz\u0131 franchise verenler kendi kazanc\u0131n\u0131 garantiye al\u0131p riski franchise alana y\u00fckl\u00fcyor. Baz\u0131lar\u0131 ise para kazand\u0131rmay\u0131 ve dengeli payla\u015fmay\u0131 beceriyor. Markalar\u0131n\u0131 gelece\u011fe ta\u015f\u0131yanlar ikinciler olacak, h\u0131zl\u0131 b\u00fcy\u00fcyecek, kal\u0131c\u0131 olacaklar. Franchise zinciri y\u00f6netmek, asl\u0131nda&nbsp;ili\u015fki y\u00f6netmektir. Franchise alanlarla,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10684","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/comments?post=10684"}],"version-history":[{"count":2,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10684\/revisions"}],"predecessor-version":[{"id":11097,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10684\/revisions\/11097"}],"up":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10682"}],"wp:attachment":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/media?parent=10684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}