{"id":10682,"date":"2025-02-01T22:26:06","date_gmt":"2025-02-01T22:26:06","guid":{"rendered":"https:\/\/franchisemore.com\/?page_id=10682"},"modified":"2025-02-02T18:48:17","modified_gmt":"2025-02-02T18:48:17","slug":"franchise-anlasmasi-nasil-olmali","status":"publish","type":"page","link":"https:\/\/franchisemore.com\/index.php\/franchise-alanlara\/franchise-anlasmasi-nasil-olmali\/","title":{"rendered":"Franchise anla\u015fmas\u0131 nas\u0131l olmal\u0131"},"content":{"rendered":"\n<p><strong>FRANCHISE ANLA\u015eMASI NASIL OLMALI<\/strong><\/p>\n\n\n\n<p>Giderek daha fazla marka franchise veriyor. \u00c7o\u011fu da birbirine benziyor, k\u00fc\u00e7\u00fck i\u015flerden&nbsp;<strong>mucize<\/strong>&nbsp;kazan\u00e7lar vaat ediyorlar. Altyap\u0131 eksi\u011fini s\u00fcsl\u00fc bro\u015f\u00fcrlerle \u00f6rtmeye \u00e7al\u0131\u015f\u0131yorlar. Anla\u015fmalar\u0131 \u00e7ok sert, her\u015feyi kendileri sat\u0131yorlar,&nbsp;bunun gerek\u00e7esini de &#8220;franchise i\u015finde&nbsp;<strong>adet<\/strong>&nbsp;b\u00f6yle&#8221; diye a\u00e7\u0131kl\u0131yorlar. Oysa b\u00f6yle bir adet yok, franchise i\u015finde&nbsp;<strong>kar\u015f\u0131l\u0131kl\u0131<\/strong>&nbsp;kazanmak esast\u0131r. Bu gibilerinden franchise alanlar sonunda&nbsp;<strong>ma\u011fdur<\/strong>&nbsp;oluyor.<\/p>\n\n\n\n<p><strong><u>Anla\u015fman\u0131n taraflar\u0131<\/u><\/strong><\/p>\n\n\n\n<p>Franchise ili\u015fkisi, anla\u015fma ile ba\u015flar. Anla\u015fman\u0131n&nbsp;<strong>g\u00f6r\u00fcnen&nbsp;iki<\/strong>&nbsp;taraf\u0131 olur, ama&nbsp;<strong>g\u00f6r\u00fcnmeyen iki<\/strong>&nbsp;taraf\u0131 daha vard\u0131r.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1-&nbsp;Franchise veren<\/strong>, anla\u015fmay\u0131 &#8220;<strong>haz\u0131rlayan<\/strong>&#8221; taraft\u0131r. Genelde biraz kendine yontar. Markas\u0131n\u0131, bilgisini, sistemini ortaya koyar,<\/li>\n\n\n\n<li><strong>2- Franchise alan<\/strong>&nbsp;anla\u015fmay\u0131 &#8220;<strong>kabul eden<\/strong>&#8221; taraft\u0131r. Genelde oldu\u011fu gibi kabul eder. Paras\u0131n\u0131, eme\u011fini, zaman\u0131n\u0131 i\u015fine ba\u011flar.<\/li>\n\n\n\n<li><strong>3- T\u00fcketiciler<\/strong>&nbsp;anla\u015fman\u0131n &#8220;<strong>onay veren<\/strong>&#8221; taraf\u0131d\u0131r. \u0130yi \u00fcr\u00fcn, iyi hizmet, ucuz fiyat, g\u00fcvenilir marka ister. Anla\u015fma bunlar\u0131 sa\u011fl\u0131yorsa onaylar, sa\u011flam\u0131yorsa&nbsp;o ma\u011fazaya gitmez, o \u00fcr\u00fcn\u00fc almaz, o anla\u015fmay\u0131 bozar. Anla\u015fmada franchise veren, alana \u201cben senin s\u0131rt\u0131na bineyim, sen de git t\u00fcketicinin s\u0131rt\u0131na bin\u201d demi\u015fse,&nbsp;o anla\u015fma onaydan d\u00f6ner. T\u00fcketiciler bazen kand\u0131r\u0131labilir, baz\u0131lar\u0131 hep kand\u0131r\u0131labilir, ama herkes her zaman kand\u0131r\u0131lamaz.<\/li>\n\n\n\n<li><strong>4- Tedarik\u00e7iler<\/strong>&nbsp;anla\u015fman\u0131n &#8220;<strong>destek veren<\/strong>&#8221; taraf\u0131d\u0131r. Zincirlerin tedarik\u00e7ileri g\u00fc\u00e7l\u00fcd\u00fcr, istikrarl\u0131d\u0131r, yo\u011fun \u00e7al\u0131\u015f\u0131r, birimden az, s\u00fcr\u00fcmden \u00e7ok kazan\u0131r, gere\u011finde sponsorluk yapar.&nbsp;Tedarik\u00e7iyi franchise veren se\u00e7er, franchise alan \u00f6der. Franchise veren tedarik\u00e7iye &#8220;ben senin s\u0131rt\u0131na bineyim, sen de git franchise alan\u0131n s\u0131rt\u0131na bin&#8221; derse fiyat \u015fi\u015fer, mal sat\u0131lamaz, paras\u0131 \u00f6denemez, tedarik\u00e7i deste\u011fini \u00e7eker, anla\u015fma temelden sars\u0131l\u0131r,&nbsp;zincir yetersiz tedarik\u00e7ilere mahkum olur.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcketiciden &#8220;<strong>onay<\/strong>&#8220;, tedarik\u00e7iden &#8220;<strong>destek<\/strong>&#8221; alamayan anla\u015fma pratikte&nbsp;<strong>ge\u00e7ersiz<\/strong>&nbsp;hale gelir.&nbsp;\u0130\u015f ak\u0131\u015f\u0131,&nbsp;sat\u0131\u015f ve kar&nbsp;zayflay\u0131nca anla\u015fma pratik olarak biter. Pratikte biten anla\u015fman\u0131n resmen bitirilmesi ne kadar uzarsa o kadar&nbsp;<strong>hasar<\/strong>&nbsp;verir. Taraflar t\u00fcketiciye zarar verir, birbirlerine bor\u00e7 takar, kavga ederler.<\/p>\n\n\n\n<p>\u00c7\u00f6z\u00fcm \u00e7o\u011fu zaman&nbsp;<strong>devretmekte<\/strong>&nbsp;bulunur. Sorun franchise alandaysa devreder, marka kurtulur. Sorun franchise verendeyse devreder, franchise alan&nbsp;kurtulur. Devredemezse genelde kaybeden franchise alan olur. Bazen de alan vereni k\u00f6\u015feye s\u0131k\u0131\u015ft\u0131r\u0131r, zarar\u0131 sineye \u00e7ekmeye, anla\u015fmay\u0131&nbsp;bitirmeye zorlar. Devirler bazen kar ederek&nbsp;veya zarar etmeden biter, ama genelde franchise alanlar devirden zaman ve para kaybederek \u00e7\u0131karlar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FRANCHISE ANLA\u015eMASI NASIL OLMALI Giderek daha fazla marka franchise veriyor. \u00c7o\u011fu da birbirine benziyor, k\u00fc\u00e7\u00fck i\u015flerden&nbsp;mucize&nbsp;kazan\u00e7lar vaat ediyorlar. Altyap\u0131 eksi\u011fini s\u00fcsl\u00fc bro\u015f\u00fcrlerle \u00f6rtmeye \u00e7al\u0131\u015f\u0131yorlar. Anla\u015fmalar\u0131 \u00e7ok sert, her\u015feyi kendileri sat\u0131yorlar,&nbsp;bunun gerek\u00e7esini de &#8220;franchise i\u015finde&nbsp;adet&nbsp;b\u00f6yle&#8221; diye a\u00e7\u0131kl\u0131yorlar. Oysa b\u00f6yle bir adet yok, franchise i\u015finde&nbsp;kar\u015f\u0131l\u0131kl\u0131&nbsp;kazanmak esast\u0131r. Bu gibilerinden franchise alanlar sonunda&nbsp;ma\u011fdur&nbsp;oluyor. Anla\u015fman\u0131n taraflar\u0131 Franchise ili\u015fkisi, anla\u015fma ile<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10674,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10682","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/comments?post=10682"}],"version-history":[{"count":2,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10682\/revisions"}],"predecessor-version":[{"id":11095,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10682\/revisions\/11095"}],"up":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10674"}],"wp:attachment":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/media?parent=10682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}