{"id":10672,"date":"2025-02-01T22:14:19","date_gmt":"2025-02-01T22:14:19","guid":{"rendered":"https:\/\/franchisemore.com\/?page_id=10672"},"modified":"2025-02-02T18:45:17","modified_gmt":"2025-02-02T18:45:17","slug":"franchise-verenin-riskleri","status":"publish","type":"page","link":"https:\/\/franchisemore.com\/index.php\/franchise-verenlere\/franchise-verenin-riskleri\/","title":{"rendered":"Franchise verenin riskleri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FRANCHISE VERMEN\u0130N DO\u011eURAB\u0130LECE\u011e\u0130 R\u0130SKLER<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u0130\u015fini \u00f6\u011fretme<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren, her \u015feyden \u00f6nce franchise alanlara i\u015fletme s\u0131rlar\u0131n\u0131 a\u00e7makta, kendisini ba\u015far\u0131ya g\u00f6t\u00fcren t\u00fcm incelikleri anlatmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise alanlar her ne kadar anla\u015fmada yer alan rekabeti engelleyici maddeleri ile ba\u011fl\u0131 ise de, belli riskler yine de mevcuttur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;franchise alan anla\u015fma bitiminde ayn\u0131 i\u015fi s\u00fcrd\u00fcrebilir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;franchise alan anla\u015fma bitmeden benzer i\u015fi kurabilir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;franchise alan anla\u015fmay\u0131 bozarak i\u015fi kendi ad\u0131na s\u00fcrd\u00fcr\u00fcr<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;franchise alan rakip franchise zincire ge\u00e7erler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;e\u011fitilmi\u015f \u00e7al\u0131\u015fanlar ayr\u0131larak kendileri benzer i\u015f yapabilirler<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;e\u011fitilmi\u015f \u00e7al\u0131\u015fanlar rakip firmaya ge\u00e7ebilir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7&nbsp;&nbsp;&nbsp;&nbsp;i\u015fin kanuni a\u00e7\u0131dan zay\u0131f yanlar\u0131 varsa, sorun ya\u015fand\u0131\u011f\u0131nda ihbarlar olur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yukar\u0131daki \u00f6rnekler, i\u015fini \u00f6\u011fretmenin getirdi\u011fi risklerden birka\u00e7\u0131d\u0131r ve hemen hepsi \u00fclkemizde ya\u015fanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>K\u00f6t\u00fc niyet<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise alan k\u00f6t\u00fc niyetli ise, anla\u015fma veya teminatlar yarar sa\u011flamayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise alan markay\u0131 izinsiz kullanmay\u0131 s\u00fcrd\u00fcrebilir, k\u00f6t\u00fc i\u015fleterek devir almaya zorlayabilir, s\u00fcren ticari ili\u015fkiyi suistimal edebilir, markan\u0131n itibar\u0131 ile avans veya mal toplay\u0131p ka\u00e7abilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren a\u00e7\u0131s\u0131ndan anla\u015fmay\u0131 iptal etmek istenen bir \u00e7\u00f6z\u00fcm de\u011fildir. Baz\u0131 durumlarda kurtulu\u015f da olamamaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u0130\u015fletme kapatmada itibar kayb\u0131<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren, son ve en g\u00fc\u00e7l\u00fc yapt\u0131r\u0131m olarak anla\u015fmay\u0131 iptal etme yoluna gidebilir. B\u00f6yle bir giri\u015fim, e\u011fer i\u015fletme franchise alana ait veya kirada ise, tabelan\u0131n inmesi anlam\u0131na gelecektir. M\u00fc\u015fteri g\u00f6z\u00fcnde itibar kayb\u0131na neden olan bu durum, franchise veren a\u00e7\u0131s\u0131ndan son derece sak\u0131ncal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren e\u011fer m\u00fcmk\u00fcnse anla\u015fmazl\u0131k halinde i\u015fletmeyi devir almal\u0131, de\u011filse ayn\u0131 semtte biri kapan\u0131rken ba\u015fka bir i\u015fletme a\u00e7mal\u0131, o da olmuyorsa ayn\u0131 i\u015fyerinde benzer i\u015fin s\u00fcrd\u00fcr\u00fclmesini engellemelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>F\u0131rsat kayb\u0131 (kardan zarar)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren, verdi\u011fi her franchise ile kendi potansiyel m\u00fc\u015fterilerinden bir k\u0131sm\u0131n\u0131 kaybeder. Belki g\u00fcn\u00fcn birinde kendi i\u015fletmesine m\u00fc\u015fteri olabilecek ki\u015filer, art\u0131k franchise i\u015fletmelere y\u00f6nelmektedirler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>B\u00f6lge tahsisi<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren, her franchise b\u00f6lgesi ile toplam pazar\u0131ndan bir b\u00f6l\u00fcm\u00fc satmaktad\u0131r. Sat\u0131labilecek b\u00f6lgeler s\u0131n\u0131rl\u0131 oldu\u011fundan, toplamda en fazla kar\u0131 edebilmek i\u00e7in, her bir b\u00f6lgenin en uygun \u015fartlarla sat\u0131lmas\u0131 gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131lan her b\u00f6lge, en fazla getiriyi sa\u011flayacak ki\u015fiye verilmelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Artan genel giderler<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise verildi\u011finde, zorunlu olarak genel giderler artacakt\u0131r. Sistemin gere\u011fi olan altyap\u0131, e\u011fitim, denetim vb. kadrolar\u0131 olu\u015facak, s\u00fcren i\u015fler i\u00e7in para harcanacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Markan\u0131n riski<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise veren, sistemini payla\u015f\u0131rken y\u0131llar\u0131n birikimi olan markas\u0131n\u0131 da bir anlamda riske atmaktad\u0131r. Franchise alanlar\u0131n kendi hatalar\u0131 veya franchise verenin sistemi sa\u011fl\u0131kl\u0131 kuramamas\u0131 nedeniyle ayn\u0131 kalitede \u00fcretim yapmamalar\u0131 veya hizmet vermemeleri, t\u00fcketicinin g\u00f6z\u00fcnde markay\u0131 derhal zay\u0131flat\u0131r, oldu\u011fundan farkl\u0131 konumland\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Tahsilat riski<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her ne kadar franchise veren taraf\u0131ndan franchise giri\u015f bedeli ve franchise kullan\u0131m bedelinin al\u0131naca\u011f\u0131 anla\u015fma ile teminat alt\u0131na al\u0131nm\u0131\u015fsa da, uygulamada ender de olsa tahsilat sorunlar\u0131 ya\u015fanmaktad\u0131r. \u00d6zellikle franchise verenin g\u00fcc\u00fcn\u00fcn ve yarar\u0131n\u0131n azald\u0131\u011f\u0131 durumlarda franchise alanlar \u00f6demede zorluk \u00e7\u0131karabilmekte, hatta hi\u00e7 \u00f6deme yapmamaktad\u0131r. Franchise verenin g\u00fcc\u00fcn\u00fcn zay\u0131flad\u0131\u011f\u0131 durumlarda&nbsp;markas\u0131n\u0131 ta\u015f\u0131yan i\u015fletmelerin kapanmamas\u0131 i\u00e7in yapt\u0131r\u0131m uygulayamamaktad\u0131r.<strong><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FRANCHISE VERMEN\u0130N DO\u011eURAB\u0130LECE\u011e\u0130 R\u0130SKLER \u0130\u015fini \u00f6\u011fretme Franchise veren, her \u015feyden \u00f6nce franchise alanlara i\u015fletme s\u0131rlar\u0131n\u0131 a\u00e7makta, kendisini ba\u015far\u0131ya g\u00f6t\u00fcren t\u00fcm incelikleri anlatmaktad\u0131r. Franchise alanlar her ne kadar anla\u015fmada yer alan rekabeti engelleyici maddeleri ile ba\u011fl\u0131 ise de, belli riskler yine de mevcuttur. \u00b7&nbsp;&nbsp;&nbsp;&nbsp;franchise alan anla\u015fma bitiminde ayn\u0131 i\u015fi s\u00fcrd\u00fcrebilir \u00b7&nbsp;&nbsp;&nbsp;&nbsp;franchise alan anla\u015fma bitmeden benzer i\u015fi<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10649,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10672","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/comments?post=10672"}],"version-history":[{"count":2,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10672\/revisions"}],"predecessor-version":[{"id":11091,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10672\/revisions\/11091"}],"up":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10649"}],"wp:attachment":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/media?parent=10672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}