{"id":10667,"date":"2025-02-01T22:07:51","date_gmt":"2025-02-01T22:07:51","guid":{"rendered":"https:\/\/franchisemore.com\/?page_id=10667"},"modified":"2025-02-02T18:42:30","modified_gmt":"2025-02-02T18:42:30","slug":"danisman-secme","status":"publish","type":"page","link":"https:\/\/franchisemore.com\/index.php\/franchise-verenlere\/danisman-secme\/","title":{"rendered":"Dan\u0131\u015fman se\u00e7me"},"content":{"rendered":"\n

FRANCHISE DANI\u015eMANI SE\u00c7ERKEN NELERE D\u0130KKAT ETMEL\u0130<\/strong><\/p>\n\n\n\n

Rutin i\u015f ve proje fark\u0131<\/strong><\/p>\n\n\n\n

\u0130ki farkl\u0131 t\u00fcrde hizmet i\u00e7in dan\u0131\u015fmanl\u0131k al\u0131n\u0131r.<\/p>\n\n\n\n

Rutin <\/strong>– Mali denet\u00e7i, teknik e\u011fitmen, \u015firket avukat\u0131, freelance grafiker gibi s\u00fcrekli al\u0131nan, yayg\u0131n uygulanan, uzman\u0131 kolay bulunan hizmetler i\u00e7in, firma b\u00fcy\u00fckse uzman istihdam edilir, firma k\u00fc\u00e7\u00fckse ihtiya\u00e7 duyuldu\u011funda dan\u0131\u015fman tutulur.<\/p>\n\n\n\n

Proje <\/strong>– Yat\u0131r\u0131m, a\u00e7\u0131l\u0131m, de\u011fi\u015fim, kriz gibi bir kereye mahsus, \u00f6nemli kaynak ayr\u0131lan, tekrar\u0131 olmayan, yanl\u0131\u015f\u0131n telafisi zor olan i\u015flerde deneyimli uzmanlar\u0131n bilgisi ve deste\u011fi gerekir. Proje tamamland\u0131\u011f\u0131nda veya sorun \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcnde ihtiya\u00e7 kalmaz. Bu d\u00fczeyde bir uzman\u0131n firma b\u00fcnyesinde istihdam\u0131n\u0131n anlam\u0131 olmaz.<\/p>\n\n\n\n

Dan\u0131\u015fman\u0131n se\u00e7imi<\/strong><\/p>\n\n\n\n

Rutin <\/strong>i\u015flerde dan\u0131\u015fman se\u00e7ilirken, ayn\u0131 sekt\u00f6rde hizmet veren, referans sahibi uzmanlardan biri se\u00e7ilir. Her zaman en iyisi aranmaz, bazen maliyet, bazen g\u00fcven \u00f6n planda tutulur. Yanl\u0131\u015f dan\u0131\u015fman se\u00e7ilirse de\u011fi\u015ftirilir, kay\u0131p biraz zaman ve para ile s\u0131n\u0131rl\u0131 kal\u0131r.<\/p>\n\n\n\n

F&M<\/strong>\u00a0franchise\u00a0satma, i\u015fletme\u00a0devretme,\u00a0yer bulma,\u00a0e\u011fitim, denetim, tan\u0131t\u0131m gibi hizmetlerini rutin dan\u0131\u015fmanl\u0131k kapsam\u0131nda verir. F&M nin dan\u0131\u015fanlara \u00f6nerisi, “daha iyi, daha h\u0131zl\u0131, daha ucuz<\/strong>\u00a0ise F&M den al\u0131n, de\u011filse kendiniz yap\u0131n”<\/em> \u015feklindedir. \u00a0<\/p>\n\n\n\n

Proje <\/strong>hizmetleri i\u00e7in firmalar b\u00fcnyelerinde uzman istihdam etmez. Uzmanlar deneyimini ya \u00e7ok b\u00fcy\u00fck bir firmada uzun s\u00fcre \u00e7al\u0131\u015farak, veya uzun s\u00fcre bir\u00e7ok firman\u0131n benzer projelerinde \u00e7al\u0131\u015farak kazanm\u0131\u015ft\u0131r. Her firma kendi projesi i\u00e7in en uygun dan\u0131\u015fman\u0131 bulur. Yanl\u0131\u015f dan\u0131\u015fman se\u00e7ilirse, b\u00fcy\u00fck kaynak ayr\u0131ld\u0131\u011f\u0131 veya b\u00fcy\u00fck sorun ya\u015fand\u0131\u011f\u0131 i\u00e7in, \u00e7ok zaman ve para kaybedilir, baz\u0131 durumlarda kayb\u0131n telafisi olmaz, i\u015f batar veya giri\u015fimci vazge\u00e7er.<\/p>\n\n\n\n

Projelerde do\u011fru dan\u0131\u015fman\u0131 bulmak \u015fartt\u0131r. \u00c7evrenin tavsiyesiyle gelen, ortalarda g\u00f6z\u00fckt\u00fc\u011f\u00fc i\u00e7in bilinen, bro\u015f\u00fcr\u00fcnde b\u00fcy\u00fck vaatlerde bulunan birileri hep \u00e7\u0131kar. Do\u011fru dan\u0131\u015fman\u0131 d\u00f6rt ad\u0131mda se\u00e7mek gerekir<\/p>\n\n\n\n

1) \u0130htiya\u00e7 ve imkan <\/strong>belirlenir. Hangi amaca ula\u015f\u0131lmak isteniyor? Bunu hangi s\u00fcrede yapmak ama\u00e7lan\u0131yor? Bu amaca ne kaynak ayr\u0131l\u0131yor? Bu sorular\u0131n yan\u0131t\u0131 dan\u0131\u015fmandan beklenmemeli, giri\u015fimci belirlemelidir. Dan\u0131\u015fman belirlenen b\u00fct\u00e7e ile istenilen hedefe nas\u0131l ula\u015f\u0131laca\u011f\u0131n\u0131 tan\u0131mlar. S\u0131k yap\u0131lan hata, b\u00fct\u00e7eyi dan\u0131\u015fmandan saklayarak az masrafla kurtulaca\u011f\u0131n\u0131 sanmakt\u0131r. Sermayesiz i\u015f kurulmaz, derenin ta\u015f\u0131yla \u00e7al\u0131n\u0131n ku\u015fu vurulmaz. Bunu becerenin zaten dan\u0131\u015fmana ihtiyac\u0131 olmaz. <\/p>\n\n\n\n

2) Dan\u0131\u015fman\u0131n tan\u0131m\u0131<\/strong> yap\u0131l\u0131r. Projenin y\u00fck\u00fcn\u00fc kald\u0131rabilecek, firman\u0131n selameti i\u00e7in sorumluluk \u00fcstlenebilecek ki\u015fi nas\u0131l biridir? Nas\u0131l bir e\u011fitim alm\u0131\u015f olmal\u0131d\u0131r? Ne gibi deneyimlere sahip olmal\u0131d\u0131r? Bilgi birikimi ne olmal\u0131d\u0131r? Ge\u00e7mi\u015fte ne gibi i\u015fler yapm\u0131\u015f, hangi referanslara sahip olmal\u0131? Ne aranaca\u011f\u0131 bilinirse, do\u011fru ki\u015fiyi bulmak kolayla\u015f\u0131r. \u00d6zellikler belirlenmeden dan\u0131\u015fman aran\u0131rsa, yanl\u0131\u015f yerde aran\u0131r, bulunanla yetinilir. Yanl\u0131\u015f dan\u0131\u015fman \u00e7are bulmak bir yana, firma ile ayn\u0131 dili bile konu\u015famaz. Sekt\u00f6rel deneyim kadar, firma yap\u0131s\u0131 da \u00f6nemlidir, kurumsal yap\u0131daki, g\u00fc\u00e7l\u00fc sermayeli firmalarda kazan\u0131lan ba\u015far\u0131, sermayesi s\u0131n\u0131rl\u0131 k\u00fc\u00e7\u00fck firmalarda i\u015fe yaramaz. Do\u011fru tariften hareketle aranan dan\u0131\u015fman kolay bulunur.<\/p>\n\n\n\n

3) Hedefte mutabakat<\/strong> sa\u011flan\u0131r. Do\u011fru i\u015f, do\u011fru strateji ile kurulur. Stratejinin \u00fc\u00e7 unsuru hedef, kaynak ve y\u00f6ntemdir. Hedefte dan\u0131\u015fan ve dan\u0131\u015fman mutabakat sa\u011flar, kayna\u011f\u0131 dan\u0131\u015fan bulur, y\u00f6ntemi dan\u0131\u015fman s\u00f6yler. Dan\u0131\u015fan ve dan\u0131\u015fman hedef konusunda ba\u015fta anla\u015fmazlarsa, herkes elinden geleni yapar ama beklentiler kar\u015f\u0131lanmaz.<\/p>\n\n\n\n

4) Dan\u0131\u015fmanl\u0131k bedeli<\/strong> belirlenir. Firman\u0131n ve dan\u0131\u015fman\u0131n menfaatleri birbirine paralel olmal\u0131d\u0131r. \u00dccretlendirme yanl\u0131\u015f yap\u0131l\u0131rsa biri kazan\u0131rken di\u011feri kaybeder, uyum bozulur, sonu\u00e7 al\u0131namaz. Hizmet bedeli performansa ba\u011flanmal\u0131, dan\u0131\u015fman\u0131n masraflar\u0131 avans<\/strong> ile kar\u015f\u0131lanmal\u0131, hedefe ula\u015f\u0131ld\u0131\u011f\u0131nda anla\u015f\u0131lan \u00fccret<\/strong> \u00f6denmeli, a\u015f\u0131ld\u0131\u011f\u0131nda prim<\/strong> \u00f6ng\u00f6r\u00fclmelidir.<\/p>\n\n\n\n

F&M<\/strong> her franchise zincirini ayr\u0131 bir proje olarak g\u00f6r\u00fcr, ge\u00e7mi\u015f deneyime dayanarak \u015fablon \u00e7\u00f6z\u00fcmler \u00f6nermez. Sekt\u00f6rdeki \u00f6nc\u00fc rol\u00fcn\u00fcn y\u00fckledi\u011fi sorumlulukla yol haritas\u0131 niteli\u011findeki hizmet paketlerini sunar. F&M ile \u00e7al\u0131\u015fan firmalar hangi paketi hangi maliyetle alabileceklerini yakla\u015f\u0131k olarak bilir. Hangi hizmetlere ihtiya\u00e7 duyaca\u011f\u0131n\u0131 sitedeki Bask\u00fcl Testi ile belirler.  Dan\u0131\u015fan hangi sonuca, ne kadar zamanda, ne bedelle ula\u015faca\u011f\u0131n\u0131 ba\u015ftan bilir.<\/p>\n\n\n\n

Dan\u0131\u015fmanla ba\u015far\u0131ya ula\u015fma<\/strong><\/p>\n\n\n\n

Ba\u015far\u0131l\u0131 giri\u015fimci yenilik\u00e7idir, risk al\u0131r, zoru ba\u015far\u0131r. S\u00fcrekli zorluklar\u0131n \u00fczerine giden ve bunu al\u0131\u015fkanl\u0131k haline getiren giri\u015fimciler i\u00e7in temel sorun, zorla imkans\u0131z\u0131 ay\u0131rt edebilmektir. Bilen kazan\u0131r, yan\u0131lan batar.\u00a0 Eskiler bunu \u201cbasiret<\/strong>\u00a0ve\u00a0cesaret<\/strong>\u00a0elele y\u00fcr\u00fcmeli”<\/em> \u015feklinde tan\u0131mlar. Riskten ka\u00e7an, kolay i\u015fleri se\u00e7en, \u00e7ok \u00e7al\u0131\u015f\u0131r, az kazan\u0131r. Risk alan, zorluklar\u0131n \u00fczerine giden, i\u015fini \u015fansa b\u0131rak\u0131rsa, eninde sonunda yan\u0131l\u0131r ve batar. \u0130yi bir stratejisi ve plan\u0131 olan, kaynaklar\u0131n\u0131 verimli kullanan, s\u0131n\u0131rlar\u0131n\u0131 iyi bilen, bilmedi\u011fini dan\u0131\u015fan yan\u0131lmaz, batmaz. B\u00fcy\u00fck firmalar bu davran\u0131\u015f\u0131 kural haline getirdikleri i\u00e7in yan\u0131lmaz, yan\u0131lsa bile y\u0131k\u0131lmaz, hep daha b\u00fcy\u00fcrler. K\u00fc\u00e7\u00fck firmalar patron akl\u0131na g\u00f6re davrand\u0131\u011f\u0131, kaynaklar\u0131 s\u0131n\u0131rl\u0131 oldu\u011fu i\u00e7in a\u015f\u0131r\u0131 risk al\u0131rlar, eninde sonunda yan\u0131l\u0131r, batarlar.<\/p>\n\n\n\n

Dan\u0131\u015fman tutmak her zaman yetmez. Dan\u0131\u015fman giri\u015fimciye bilgi verir, tedbir \u00f6nerir, dolay\u0131s\u0131yla \u201cbasiret<\/strong>\u201d rol\u00fcn\u00fc \u00fcstlenir. Giri\u015fimci i\u015f fikriyle, risk almas\u0131yla, ba\u015farma azmiyle \u201ccesaret<\/strong>\u201d rol\u00fcn\u00fc \u00fcstlenmelidir.  \u0130yi bir i\u015f fikri olmadan, risk almadan, \u00e7aba g\u00f6stermeden, dan\u0131\u015fman tutarak i\u015f kurmaya kalkan, ancak kendini avutur, \u201cdenedik, olmuyormu\u015f\u201d demek i\u00e7in bahane <\/strong>sat\u0131n al\u0131r.<\/p>\n\n\n\n

Do\u011fru dan\u0131\u015fman\u0131 se\u00e7mek her zaman yetmez. Dan\u0131\u015fman\u0131n i\u015fi ciddiye almas\u0131, firmaya \u00f6zg\u00fc durumlar\u0131 iyi irdelemesi, haz\u0131r \u00e7\u00f6z\u00fcmlerden ka\u00e7\u0131nmas\u0131 gerekir. Firman\u0131n dan\u0131\u015fmana g\u00fcvenmesi, bilgi saklamamas\u0131, kaynaklar\u0131n\u0131 ortaya koymas\u0131 gerekir. Dan\u0131\u015fman\u0131n g\u00f6revi bilmece \u00e7\u00f6zmek de\u011fil, sorun \u00e7\u00f6zmektir. Dan\u0131\u015fan\u0131n ortak ve y\u00f6neticilerin g\u00fc\u00e7birli\u011fi <\/strong>i\u00e7inde hedefe kilitlenmeleri ve dan\u0131\u015fmana destek olmalar\u0131 gerekir. Ancak herkes elinden gelenin en iyisini yaparsa ba\u015far\u0131 sa\u011flan\u0131r. Az \u00e7aba, s\u0131radan i\u015f fikri, g\u00fcn\u00fcm\u00fcz\u00fcn rekabet ortam\u0131nda yetmez.<\/p>\n\n\n\n

Firman\u0131n g\u00fc\u00e7l\u00fc olmas\u0131 her zaman yetmez. \u00c7o\u011fu kez \u015firket i\u00e7i \u00e7eki\u015fmeler <\/strong>g\u00fc\u00e7 birli\u011fini engeller. Ortaklar\u0131n aile i\u00e7i \u00e7at\u0131\u015fmalar\u0131, y\u00f6neticilerin mevkilerini koruma \u00e7abalar\u0131, uzmanlar\u0131n bildi\u011fini saklama endi\u015fesi, projenin ba\u015far\u0131s\u0131n\u0131 engeller. Dan\u0131\u015fman engellenirse ba\u015far\u0131l\u0131 olamaz, firman\u0131n i\u00e7 dinamiklerini anlayamazsa, ba\u015fkas\u0131n\u0131n elbisesini firmaya giydirmeye kalkar, uymaz, ne yapsa fayda etmez.<\/p>\n\n\n\n

F&M<\/strong> franchise sistemini iki a\u015famada kurar. \u00d6nce haz\u0131rl\u0131k a\u015famas\u0131n\u0131 tamamlar. Firman\u0131n haz\u0131rl\u0131k derecesini anlar, s\u0131f\u0131rdan ba\u015fl\u0131yorsa A0, franchise zemini olu\u015fmu\u015fsa A1 ve A2, hen\u00fcz olu\u015fmam\u0131\u015fsa A0, A3, A4, A5 gibi hizmet paketleriyle haz\u0131rlar. Strateji \u00fczerinde dan\u0131\u015fanla mutab\u0131k kald\u0131ktan sonra kuruluma ge\u00e7er. Firman\u0131n ihtiyac\u0131na g\u00f6re kurulum paketlerini K1, K2, K3, K4 \u015feklinde sunar.  Kurulum sonras\u0131nda rutin hizmetlere ihtiya\u00e7 duyuldu\u011funda her a\u015famada \u00e7e\u015fitli hizmetler sunar. <\/p>\n","protected":false},"excerpt":{"rendered":"

FRANCHISE DANI\u015eMANI SE\u00c7ERKEN NELERE D\u0130KKAT ETMEL\u0130 Rutin i\u015f ve proje fark\u0131 \u0130ki farkl\u0131 t\u00fcrde hizmet i\u00e7in dan\u0131\u015fmanl\u0131k al\u0131n\u0131r. Rutin – Mali denet\u00e7i, teknik e\u011fitmen, \u015firket avukat\u0131, freelance grafiker gibi s\u00fcrekli al\u0131nan, yayg\u0131n uygulanan, uzman\u0131 kolay bulunan hizmetler i\u00e7in, firma b\u00fcy\u00fckse uzman istihdam edilir, firma k\u00fc\u00e7\u00fckse ihtiya\u00e7 duyuldu\u011funda dan\u0131\u015fman tutulur. Proje – Yat\u0131r\u0131m, a\u00e7\u0131l\u0131m, de\u011fi\u015fim, kriz gibi bir<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10649,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10667","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/comments?post=10667"}],"version-history":[{"count":2,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10667\/revisions"}],"predecessor-version":[{"id":11088,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10667\/revisions\/11088"}],"up":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10649"}],"wp:attachment":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/media?parent=10667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}