{"id":10665,"date":"2025-02-01T22:04:39","date_gmt":"2025-02-01T22:04:39","guid":{"rendered":"https:\/\/franchisemore.com\/?page_id=10665"},"modified":"2026-04-20T16:05:46","modified_gmt":"2026-04-20T13:05:46","slug":"franchise-tamircisi","status":"publish","type":"page","link":"https:\/\/franchisemore.com\/index.php\/franchise-verenlere\/bozulan-sistemi-duzeltme\/franchise-tamircisi\/","title":{"rendered":"Franchise tamircisi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FRANCHISE TAM\u0130RC\u0130S\u0130 NE YAPAR<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Denge sanat\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise denge sanat\u0131d\u0131r. Franchise veren, franchise alan, tedarik\u00e7iler ve t\u00fcketiciler belli bir denge i\u00e7inde, katma de\u011fer \u00fcretir ve payla\u015f\u0131rlar. Zincirin kal\u0131c\u0131 ba\u015far\u0131s\u0131 i\u00e7in, payla\u015f\u0131m\u0131n taraflar\u0131n katk\u0131lar\u0131na uygun olmas\u0131 ve i\u015fi s\u00fcrd\u00fcrmeyi istemeleri \u015fartt\u0131r. Dengeyi genelde franchise veren bozar, kendi \u00e7\u0131kar\u0131n\u0131 di\u011ferlerinden \u00f6nde tutar, iyi gidebilecek i\u015fi bozar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise zincirin 6 bile\u015feni vard\u0131r, ancak hepsinde iyiyse ba\u015far\u0131l\u0131 olur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1)&nbsp;<strong>marka<\/strong>&nbsp;iyi tan\u0131nmal\u0131<\/li>\n\n\n\n<li>2) <strong>yerleri<\/strong> i\u015flek, bereketli noktalar olmal\u0131<\/li>\n\n\n\n<li>3) <strong>konsepti<\/strong> dekor, ekipman, \u00fcr\u00fcn vb. g\u00f6z al\u0131c\u0131 olmal\u0131<\/li>\n\n\n\n<li>4)&nbsp;<strong>operasyon<\/strong>&nbsp;prosed\u00fcr, e\u011fitim, denetim ak\u0131c\u0131 ve verimli olmal\u0131<\/li>\n\n\n\n<li>5)&nbsp;<strong>fiyat<\/strong>&nbsp;m\u00fc\u015fteri \u00e7ekecek d\u00fczeyde uygun tutulmal\u0131<\/li>\n\n\n\n<li>6)&nbsp;<strong>\u00fcr\u00fcn<\/strong>&nbsp;m\u00fc\u015fterileri kendine ba\u011flayacak kadar iyi olmal\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu bile\u015fenlerin bir tekinde iyi olan perakendeci para kazan\u0131r, ikisinde iyi olan zengin olur, \u00fc\u00e7\u00fcnde iyi olan me\u015fhur olur. Ama ba\u015far\u0131l\u0131 bir franchise zincirinin t\u00fcm\u00fcnde iyi olmas\u0131 gerekir. O nedenle iyi perakendeci iyi franchise veren olamayabilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Buzda\u011f\u0131n\u0131n alt\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye&#8217;de franchise veren binlerce zincir var, ancak markas\u0131 tan\u0131nan, rakiplerin \u00f6n\u00fcne ge\u00e7en, i\u015fletmeleri iyi kazanan, yay\u0131lmay\u0131 ba\u015farm\u0131\u015f zincirlerin say\u0131s\u0131 y\u00fcz\u00fc bulmaz. Zincirlerin \u00e7o\u011funda franchise alan kendi marifetiyle para kazan\u0131yor, \u00e7o\u011fu ancak yat\u0131r\u0131m\u0131n\u0131n ve gayretinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alabiliyor. Markan\u0131n i\u015fletmeciye katk\u0131s\u0131 olmuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise buzda\u011f\u0131 gibi, suyun \u00fczerinde parlak bir zirve g\u00f6r\u00fcn\u00fcyor, suyun alt\u0131nda onun kat kat fazlas\u0131 batm\u0131\u015f durumda. Her batan zincir, franchise alanlar\u0131n\u0131n sermayesini, umudunu, ya\u015fam kalitesini de bitiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise verenler kendi i\u015fini biliyor, franchise i\u015fini bilmeden zincirle\u015fiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giri\u015fimciler ara\u015ft\u0131rmadan, incelemeden franchise al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durumda zincirler altyap\u0131 kurmadan b\u00fcy\u00fcyor, balon patlay\u0131nca franchise sistemine g\u00fcvenip i\u015fe girenler bat\u0131yor. Bat\u0131\u015f kan\u0131ksan\u0131yor, ne giri\u015fimciler isyan ediyor, ne devlet m\u00fcdahale ediyor. Devir analizlerimizde hi\u00e7 kazanmayan i\u015fletmeler g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zay\u0131f halka<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her zincir en zay\u0131f halkas\u0131 kadar g\u00fc\u00e7l\u00fcd\u00fcr, biri koparsa kalanlar i\u015fe yaramaz. Franchise zincirler i\u00e7in de ayn\u0131s\u0131 ge\u00e7erlidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00fcketici bir i\u015fletmeden memnun kalmazsa zinciri k\u00f6t\u00fcler.<\/li>\n\n\n\n<li>Tedarik\u00e7i bir i\u015fletmeden paras\u0131n\u0131 alamazsa zincire sevkiyat\u0131 durdurur.<\/li>\n\n\n\n<li>Franchise alan aday\u0131 bir i\u015fletmenin batt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcrse almaktan vazge\u00e7er.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zincirler b\u00fcy\u00fcme a\u015famas\u0131nda iki nedenden \u00f6t\u00fcr\u00fc da\u011f\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1- Zay\u0131f y\u00f6netim<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kurucusu tek bir alanda yetkindir, perakendede ba\u015far\u0131l\u0131 olur.<\/li>\n\n\n\n<li>Ba\u015far\u0131y\u0131 g\u00f6renler talep edince altyap\u0131 kurmadan franchise verir.<\/li>\n\n\n\n<li>\u0130yi teknisyendir ama y\u00f6neticilikte zay\u0131f kal\u0131r.<\/li>\n\n\n\n<li>Zincir b\u00fcy\u00fcy\u00fcnce i\u015fleri profesyonellere devredemez, kurumsalla\u015famaz.<\/li>\n\n\n\n<li>Markay\u0131 y\u00f6netemez, b\u00fcy\u00fctemez, yanl\u0131\u015f se\u00e7imler yapar, rakipleri kar\u015f\u0131s\u0131nda zay\u0131f d\u00fc\u015fer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2- Y\u00fcksek fiyat<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kurucusu para h\u0131rs\u0131na gem vuramaz, talep g\u00f6rd\u00fc\u011f\u00fc i\u00e7in giri\u015f bedeli, in\u015faat bedeli, reklam bedeli, \u00fcr\u00fcn bedeli diyerek hak etti\u011finden fazla para ister.<\/li>\n\n\n\n<li>\u0130\u015fi bilmeyen giri\u015fimciler ba\u015fta bu yanl\u0131\u015f payla\u015f\u0131ma raz\u0131 olurlar.<\/li>\n\n\n\n<li>Zaman i\u00e7inde para kazanamay\u0131nca ya kapat\u0131r veya tabela de\u011fi\u015ftirirler.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenlerden \u00f6t\u00fcr\u00fc i\u015fi bilmeyenler \u00f6zellikle ba\u015flang\u0131\u00e7ta beceriksiz heveslilere franchise verir, ba\u015far\u0131s\u0131z i\u015fletmeler \u00e7o\u011fal\u0131r. Zinciri y\u00f6netmek, tedarik sa\u011flamak, tahsilat yapmak zorla\u015f\u0131r. Rekabet zay\u0131fsa zincir b\u00fcy\u00fcyemez, bata \u00e7\u0131ka y\u00fcr\u00fcr. Rekabet yo\u011funsa bayiler ka\u00e7ar, zincir batar. Pazar dolmu\u015fsa yeni oyuncular yerlerinin hat\u0131r\u0131na zinciri sat\u0131n al\u0131r. Her durumda markan\u0131n sahibi bu i\u015ften kar edemez, en iyi ihtimalle masraf\u0131n\u0131 \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zincir kopmadan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bozulan zincirin sahibi, ister zinciri sats\u0131n, ister ortak als\u0131n, ister d\u00fczeltip devam etsin, zincirini \u00e7al\u0131\u015f\u0131r hale getirmek zorundad\u0131r, kopuk zincir para etmez. F&amp;M sorun ya\u015fayan zincirlere \u00f6zel bir hizmet sunuyor. Zinciri kurarken dan\u0131\u015fmanl\u0131k almayanlar, zincir kopunca tamirciye geliyor. Katland\u0131\u011f\u0131 bedel ba\u015ftan dan\u0131\u015fmanl\u0131k almaya g\u00f6re a\u011f\u0131r oluyor ama, zincirini batmaktan kurtar\u0131yor. Yeter ki i\u015f i\u015ften ge\u00e7meden m\u00fcdahale edilebilsin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zincirin kopmak \u00fczere oldu\u011funu g\u00f6steren emarelerin ba\u015fl\u0131calar\u0131 \u015funlar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Franchise alanlar&nbsp;<strong>kar<\/strong>&nbsp;edememekten \u015fikayet eder.<\/li>\n\n\n\n<li>\u0130\u015fletmelerin&nbsp;<strong>cirosu<\/strong>&nbsp;rakiplerin \u00e7ok alt\u0131nda kal\u0131r.<\/li>\n\n\n\n<li>AVM ler&nbsp;<strong>ma\u011faza<\/strong>&nbsp;kiraya vermek istemez.<\/li>\n\n\n\n<li>Nitelikli&nbsp;<strong>profesyoneller<\/strong>&nbsp;\u015firkette uzun s\u00fcre \u00e7al\u0131\u015fmaz.<\/li>\n\n\n\n<li>\u0130\u015fletmelerin performans\u0131&nbsp;<strong>rakamsal<\/strong>&nbsp;olarak denetlenip raporlanamaz.<\/li>\n\n\n\n<li>M\u00fc\u015fteri&nbsp;<strong>\u015fikayetleri&nbsp;<\/strong>s\u00fcrekli ayn\u0131 konularda gelir ve \u00e7\u00f6z\u00fcm bulunamaz.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131 ya\u015f\u0131yorsan\u0131z zinciriniz kopmadan tamirciye gelin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FRANCHISE TAM\u0130RC\u0130S\u0130 NE YAPAR Denge sanat\u0131 Franchise denge sanat\u0131d\u0131r. Franchise veren, franchise alan, tedarik\u00e7iler ve t\u00fcketiciler belli bir denge i\u00e7inde, katma de\u011fer \u00fcretir ve payla\u015f\u0131rlar. Zincirin kal\u0131c\u0131 ba\u015far\u0131s\u0131 i\u00e7in, payla\u015f\u0131m\u0131n taraflar\u0131n katk\u0131lar\u0131na uygun olmas\u0131 ve i\u015fi s\u00fcrd\u00fcrmeyi istemeleri \u015fartt\u0131r. Dengeyi genelde franchise veren bozar, kendi \u00e7\u0131kar\u0131n\u0131 di\u011ferlerinden \u00f6nde tutar, iyi gidebilecek i\u015fi bozar.&nbsp; Franchise zincirin<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10663,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10665","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/comments?post=10665"}],"version-history":[{"count":4,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10665\/revisions"}],"predecessor-version":[{"id":11238,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10665\/revisions\/11238"}],"up":[{"embeddable":true,"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/pages\/10663"}],"wp:attachment":[{"href":"https:\/\/franchisemore.com\/index.php\/wp-json\/wp\/v2\/media?parent=10665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}